Dan Hendrickson


Developer, Designer, Artist, and Photographer

With professional roots tracing back to 1998, I’ve championed roles as a Developer, Designer, Artist, and Photographer, serving both small startups and large enterprises across the world. Continual learning and adaptability are at the core of my profession, ensuring I evolve with emerging trends and technologies.

My journey began in 1984, born in New York and later traversed through parts of California. Early on, my parents’ artistic influences ignited my passion. This was furthered by mentors like my uncle, who introduced me to the intricacies of digital design. By high school, I had landed my first professional gig in web design. This trajectory led me to study Advertising & Design at Orange & Ulster BOCES. Competing with SkillsUSA became a pivotal moment in my life, and the national recognition propelled my career.

Over the years, I’ve had the privilege of collaborating with industry giants like Dana Duke and Jean Miele. While my freelance journey had its challenges, like a life-altering house fire in 2005, it was mentors like Dr. Thomas Eanelli who steered me back on course. Serving on the board of CROC (Citizens Reunited to Overcome Cancer), I realized the true impact my work could have in other people’s lives, which empowered me further.

By 2014, my entrepreneurial spirit led to the birth of Brokenreality Inc. — a venture born from my internet pseudonym and fueled by a passion to challenge creative boundaries. My collaboration with Charles Graham at Volum8 became a testament to our joint commitment to groundbreaking work. As we now venture into the Web3 space with Little Massive, the excitement remains palpable.

Wellness, both mental and physical, has been central to my ethos. Mentors like Jim Quinn taught me about fitness and self-care. Additionally, leadership training from Echelon Front and Tony Burgess instilled in me the principles of discipline, integrity, and the art of guiding teams to success.

In reflection, I feel a deep sense of gratitude. Every challenge, every victory, every tear, and smile has been a stepping stone to where I stand today — as a creative with a mission to shine and make an impact. To me, our work isn’t just a job… our work is a gift.




Social Media

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